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Benchwick beta-tests tech that "learns" wood

Northann Corp

Sep 28, 2022

Benchwick announced ENVISION. STYLE that actually "learns" wood species (color, grain, patterns, etc.) and then recreates panels that are faithfully true to the original sample and provide highly believable pattern variations for digital printing and successful installation.

[New York] Benchwick announced ENVISION. STYLE that actually "learns" wood species (color, grain, patterns, etc.) and then recreates panels that are faithfully true to the original sample and provide highly believable pattern variations for digital printing and successful installation. 



ENVISION.STYLE eliminates the lengthy and very expensive process of designers creating limited pattern variations for any kind of value to clients, the company said. Plus ENVISION.STYLE can modify color to suit any target offering.



"This is a new, patent-pending, proprietary technology has been years in development by Benchwick," said Ken Li, owner. "Our Benchwick U.S.-based engineers built on the artificial intelligence (Al) behind GAN (Generative Adversarial Network) and recognition technology.



The Benchwick ENVISION.STYLE is being beta-tested now and will be commercially available soon. It is aligned with Benchwick's 3D EcoSystem of Surface Technology. The new ENVISION.STYLE solution is the newest company introduction, sitting alongside the company's current offerings which include Infinite Glass, DSE, TruBevel Pro and MattMaster.



"Benchwick is focused on bringing Al-driven differentiation to the flooring and interiors market through solutions including ENVISION.STYLE," observed Li. "This is an aspirational step in the evolution of Benchwick from being strictly an OEM provider to a sustainable innovator in the Home Improvement industry."

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