Northann Corp is recognized as the industry disrupter

NEW YORK, 6th, March, 2023

While the number of rigid core flooring participants has grown to an immeasurable size and SPC/ WPC products can be found in a variety of forms, there are some suppliers who stand out from the crowd. Utilizing innovative core technologies, these manufacturers are taking rigid core to the next level. For some, sustainability is their common ground along with a penchant for doing right by people and the planet while for others it’s about providing industry-leading innovation retailers can sell.

Benchwick has disrupted the game with its Blue 11—a carbon-neutral offering. As opposed to SPC floors that primarily utilize materials derived from oil or virgin PVC, Blue 11 offers a more sustainable alternative. Billed as an ultra-lightweight core flooring, 80% of Blue 11’s core is made from the post-consumer waste that litters the world’s oceans. Blue 11 is also 100% recyclable and touts improved stability and impact/ dent resistance.